Google AdSense is a very useful and efficient programme for website owners to reach out to their customers. Real good ads can actually generate more and more clicks and visits to the sites as a result generating more and more revenue for both Google as well as the site owner.
Advertisements are really made in order to catch the interest of the users such that they click on to the site, thus they are required to be designed in such fashion that they can be appealing to the users. The proper touch of colour can create magic about the ad units .Various kinds of strategies are in use to utilize colours in efficient ways. The right choice of colour is very important, otherwise, the CTR cannot reach out to its full potential. Among a number of strategies available, two are very commonly used and are very successful also. One of the ways is to blend the colour of the ads with the contents of the site and the other way is to create an ad that unique from all the existing, such that it catches the attention of the user.
Between these which one, the site owner can use has to be determined by testing, as which one is better cannot be said generally. Moreover, the success of the strategies also depends on the design and form of the site. By blending the colour of the ad with that of the background of the site can make them unique. Besides, the font and the size of the link if made similar to that of the AdSense ads, then much of the contents of the site will be less distinguishable than the ads.
Along with these, contrasting colours can be used to make them look different from the others thus attracting the users and finally making them click on to the ads. Sometimes using bright colours also help. One should give attention to test different colour schemes for the ads as colours can really make a big difference in generating more clicks. At least two different colour schemes should be tested.
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